Getting played
Microsoft must not be forced to dumb down product
By: Mike Walters
Issue date: 12/1/03 Section: Opinion
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In these hearings, regulators are charging Microsoft with abusing its operating system dominance by including a free copy of Media Player with every copy of Windows to fend off competitors RealPlayer and Apple QuickTime. Media Player plays audio and video files. If it wins its case, Microsoft could be fined more than $3 billion and be forced to make a version of Windows without Media Player included.
But are Microsoft's competitors' rights really being violated by the way Microsoft sells its products?
RealPlayer and Apple believe that including Media Player free as a Windows feature hurts their chances to sell their own product to consumers, who typically don't purchase alternative programs for ones they already have. Their appraisal is certainly correct, since Media Player plays almost all the same files as RealPlayer and Quicktime.
The business world does not guarantee a profit simply because one has a product - sometimes the consumer may for his own reasons decide not to purchase it. The fact that another company's product may be better suited to the customer's needs doesn't infringe upon competitors' rights - it simply means they are unsuccessful and should either make their product more competitive or find a new line of work.
"Bundling" a soft drink with every McDonalds meal does not violate the rights of a Pepsi-owned vending machine around the corner. It is up to the customer to decide if he would rather pay for a soft drink separately and which of the two options offers certain beverages, free refills or a cheaper price. In both examples, the only control a company has on making a sale is the control of its product. To attempt to boost sales by directly oppressing a competitor by any other means than bettering its product is to engage in an act of coercion against the other company. When a competitor such as this uses coercion, as RealPlayer and Apple are trying to do, they violate a company's rights.
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