Spring Break
Redneck and loving it
Redneckandsingle.com offers online matchmaking
By: Emily Baker
Issue date: 2/8/05 Section: Aggielife
It's just a "redneck" thing. From huntin' and campin' to NASCAR, the newest breed of online dating Web sites targets "rednecks" around the country. Kevin McIntosh, a marketer from Winston-Salem, N.C., discovered through personal experience that online sites don't seem to cater to "country folk."
As a single guy with redneck interests, McIntosh wanted to meet other singles who shared his down-to-earth ideals. McIntosh hit a dating site dead end. His marketing skills led him to start a dating Web site specifically for single rednecks looking for other singles like themselves.
RedneckAndSingle.com matches characteristics such as common interests, body frame and religion. For example, a "redneck" can choose from Baptist, Southern Baptist, Missionary Baptist, First Baptist and Independent Baptist just to name a few.
BATT: Where did the idea come from?
KM: I'm single and I have looked at some of the other online dating sites. They are all like being in a bar - everyone is looking for something. There are girls that have no interest in dating a guy who likes NASCAR and fishing. They make it very clear. There are a lot of people out there with more "down-to-earth" interests who need to find each other. I figured that there are sites that cater to specific groups, why not to rednecks? I am targeting the South, since there tends to be a heavier concentration of rednecks in the South, but there are actually rednecks all over.
BATT: What is your definition of a redneck?
KM: I heard it described once as "a glorious absence of sophistication." I look at the lifestyle and interests as well as the agricultural heritage. It's not meant to be derogatory. There is a sense of connection in being a redneck. There is pride in living simply which is misunderstood.
Rednecks are hard working and have a good sense of humor about it. They keep it real. The first step to joining the site is admitting that you are a redneck. Once you acknowledge it you can start being proud of it.
As a single guy with redneck interests, McIntosh wanted to meet other singles who shared his down-to-earth ideals. McIntosh hit a dating site dead end. His marketing skills led him to start a dating Web site specifically for single rednecks looking for other singles like themselves.
RedneckAndSingle.com matches characteristics such as common interests, body frame and religion. For example, a "redneck" can choose from Baptist, Southern Baptist, Missionary Baptist, First Baptist and Independent Baptist just to name a few.
BATT: Where did the idea come from?
KM: I'm single and I have looked at some of the other online dating sites. They are all like being in a bar - everyone is looking for something. There are girls that have no interest in dating a guy who likes NASCAR and fishing. They make it very clear. There are a lot of people out there with more "down-to-earth" interests who need to find each other. I figured that there are sites that cater to specific groups, why not to rednecks? I am targeting the South, since there tends to be a heavier concentration of rednecks in the South, but there are actually rednecks all over.
BATT: What is your definition of a redneck?
KM: I heard it described once as "a glorious absence of sophistication." I look at the lifestyle and interests as well as the agricultural heritage. It's not meant to be derogatory. There is a sense of connection in being a redneck. There is pride in living simply which is misunderstood.
Rednecks are hard working and have a good sense of humor about it. They keep it real. The first step to joining the site is admitting that you are a redneck. Once you acknowledge it you can start being proud of it.
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