A&M marketing department head Conant dies
By: Meagan O'Toole-Pitts
Conant focused his research on marketing strategy and the scholarship of teaching and learning. He received the Journal of Marketing Education's Outstanding Article of the Year Award in 1989, 1999 and 2003 and earned the Best Article Award from the Marketing Education Review in 2003.
"He has always been an excellent professor; he won more teaching awards than perhaps anyone at A&M. He fully deserved all of those awards," said William Pride, marketing professor. "I've known him as a friend a very long time. He has the highest integrity possible. He was highly respected by his colleagues here at A&M as well as other institutions. He was a very good leader for our department, not just very good, I would say he was an excellent leader."
Having been published in numerous scholarly publications including Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Marketing Education, Industrial Marketing Management, and Journal of Retailing, and authored two book chapters, Conant received multiple awards in his tenure.
"As a department head he played a major role in the Mays Business
School in getting class sizes down to very manageable levels. Generally speaking students in smaller classes will have a better opportunity to participate and interact during class - he took action to help make that happen," Pride said. "He was a very genuine, nice individual that was very willing to help students and faculty members."
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